Storytelling narrows the gap between viewer and subject. For Parkinson’s patients, we crafted an animation that delivers hope and resilience—showing how Ongentys can empower their journey with compassion and clarity. This video became the cornerstone of our campaign to help inform patients about the benefits of our drug.
Healthcare providers often overlook the daily toll of eczema on patients. In a crowded market, we crafted a story that highlights eczema as more than a condition—it’s a constant disruptor. EBGLYSS stands as the science-driven, empathetic answer, restoring control and comfort to patients’ lives.
HCPs know shingles as a rash, but they’re often not aware that this incredibly painful condition can make their patients miss out on important life events. To help highlight this, we created Shingles Stand-In, a fictitious rent-a-stand-in service for people who can’t attend important life events due to the debilitating pain of shingles
In the FaceMyEczema campaign, I had the privilege of collaborating with Suni Lee, a six-time Olympic medalist, to illuminate her personal journey with eczema. Drawing inspiration from her passion for journaling, we crafted a narrative that resonated deeply with audiences. Airing during the Olympics, the campaign not only exceeded brand expectations but also significantly boosted impressions and sign-ups.
New York’s life expectancy can vary by a decade based on food access. As creative lead for the American Heart Association’s Good Food Goes Bad campaign, I helped flip the script: healthy foods take playful revenge on the fast, cheap options fueling heart disease and diabetes. With bold visuals and hard-hitting stats, our team rallied New Yorkers to tackle food disparity and choose better.
Imagine meeting your future self—someone who’s found relief and confidence in managing their eczema. This video captures that transformative moment, as the future self gently guides and reassures, making each step toward self-injection feel empowering. Through this narrative, we’re not just introducing a treatment; we’re offering a vision of hope, control, and true transformation that aligns with our brand’s promise
We brought the reality of shingles into clear focus by giving patients a voice and a camera to document their experiences in real time during an attack. These powerful, firsthand testimonials aren’t just stories—they’re a call to action for doctors, urging them to protect their patients by recommending vaccination and preventing the profound pain and disruption that shingles can bring.