AGENCI

Welcome to AGENCI. I'm Carlos Benitez, 
SVP Creative Director. This is how I approach my work. The belief that creative people should have agency over their ideas, their craft, and how they show up in the world. Sixteen years in and I still love what I do. Whether it's launching a brand into the world or creating my own films, the rule is simple. Love what you do, work extremely hard, and the rest takes care of itself. The work here is a collection of my best, both professional and personal. I work in a highly regulated market where getting anything approved is a fight. Some of these projects are ones I'm proud of having fought to keep the integrity of. The rest is my own AI filmmaking. The autonomy it gives me as a creative to make work without boundaries has been a game changer. It's made me better at my client work, sharper in how I produce and ideate, and it's helped me bring my teams along for the ride so they're ready for what's ahead.